AccessLumensAll researchState of Web Accessibility · June 2026
Retail Website Accessibility Report 2026
We ran an automated WCAG 2.2 scan of the homepage of 9 leading retail websites. Here is how the sector performs, and the accessibility barriers users hit most often.
96
Average score
out of 100
11%
Had a critical barrier
at least one critical issue
56%
Had a serious barrier
at least one serious issue
1.2
Errors per homepage
average, detectable errors
How the sector scores
Higher is more accessible. Scores use our SWBS 2.2 model.
Marker shows the historical industry benchmark average (44/100).
94
Bottom 10%
94
Median
100
Top 10%
Errors by severity
Total detectable errors across all sampled homepages.
1
Critical
9% of errors
9
Serious
82% of errors
1
Moderate
9% of errors
0
Minor
0% of errors
Most common failures
Share of sampled sites where each issue appeared at least once.
| Failure | Severity | Sites affected |
|---|---|---|
| <html> element must have a lang attributehtml-has-lang | Serious | 22% |
| Elements must meet minimum color contrast ratio thresholdscolor-contrast | Serious | 11% |
| Form elements must have labelslabel | Critical | 11% |
| Images must have alternative textimage-alt | Moderate | 11% |
| <ul> and <ol> must only directly contain <li>, <script> or <template> elementslist | Serious | 11% |
Most affected components
Where accessibility problems concentrate.
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Scan your website freeMethodology
Based on automated analysis of the homepage of 9 retail websites in June 2026. We detect the subset of WCAG 2.2 Level AA failures that can be identified automatically (via the axe-core engine); manual and assistive-technology testing find more. Scores use our SWBS model. Percentiles on a small sample are approximate. Figures are aggregate only — no individual website is identified. This is a diagnostic snapshot, not a conformance certification; see our disclaimer.